PFDC L’Oréal Paris Bridal Week 2013

The pioneering Pakistan Fashion Design Council [PFDC] and L’Oréal Paris, the world’s leading beauty brand, presented the final day of the third consecutive PFDC L’Oréal Paris Bridal Week 2013 [#PLBW] – a platform that endeavored to define and present contemporary and traditional Pakistani Bridal fashion and make-up trends, fusing to create the ‘look’ for the bridal season 2013-2014! PFDC L’Oréal Paris Bridal Week 2013 highlighted the bridal collections of more than 17 designers that showcased the business of Pakistani bridal fashion, at Faletti’s Hotel, Lahore.

The final day of bridal week opened with early evening bridal showcases by Zara Shahjahan and SAAI by Sahar Atif followed by late evening shows with collections from Nomi Ansari, Asifa & Nabeel and Sana Safinaz with the evening’s finale presented by the coveted House of Kamiar Rokni. Make-up for Day-3 of PFDC L’Oréal Paris Bridal Week 2013 was done by the creative team at Maram & Aabroo, hair styling by TONI&GUY – Lahore with male models styled by Khawar Riaz.

L’Oréal Paris also created an exclusive make-up look in collaboration with PFDC member designer label the House of Kamiar Rokni on Day-3 of PFDC L’Oréal Paris Bridal Week in association with the participating Bridal Week style teams of Maram & Aabroo and Toni&Guy – Lahore. In addition to this, L’Oréal Paris hosted a customized Beauty lounge at PLBW where they exhibited a special edition PLBW Bridal Make-Up Kit, which could be used to recreate favourite make-up looks from PLBW 2013, and an Essie Nail Bar where visitors experienced the brand’s acclaimed nail color range firsthand.

Libas Style Awards

Libas International continued the Libas Style Awards on Day-3, celebrating the best dressed guests at the PFDC L’Oréal Paris Bridal Week 2013 black carpet. Sara Shahid of Sublime by Sara was the recipient of the Libas Style Award on the final day of Bridal Week.

With Juggan Kazim

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